My background spans graphic design, photography, retouching, SEO, and web design
Good design solves problems.
Whether you're starting something new, your website isn't getting the traffic it should, or you just need fresh imagery for your marketing materials — I'd like to help.
The work below is a sample of what I do. If anything sparks a question, don't hesitate to reach out.
1
The Metropolitan museum of Art
This is a personal concept series imagining custom water bottles for the Metropolitan Museum of Art, pairing a single word with a work from their permanent collection.
It's a small idea with a lot of thought behind it — the kind of thinking that turns an everyday object into something people actually connect with.
For your business, this kind of concept work means finding the unexpected angle that makes your product or brand feel like more than just a transaction.
Rest
The Love Song — painting by Sir Edward Burne-Jones
British, 1868–77
The Idea
A woman lost in quiet repose, her world narrowed to a single peaceful moment. A gentle reminder to slow down and rest as you travel through the many halls and galleries of The Met.
Enchant
Masqueraders — painting by Raimundo de Madrazo y Garreta
Spanish, 1875–78
The Idea
Just like the works of art that grace the halls of The Met, you too are enchanting.
Refresh
Originally painted by James E. Buttersworth, this iconic image was redrawn by Charles Parsons and published as a print by Nathaniel Currier
1854
The Idea
Hydrate. There's still so much to see.
Take a sip, catch your breath, and carry that same energy with you through the rest of your day at The Met.
2
Lancôme
A product page should make you want to buy.
For this Lancôme concept, I redesigned their layout to feel less cluttered and more luxurious — adding natural details to the product visuals and making sure everything from the fonts to the icons stayed consistent with the brand customers already know and trust.
3
Photography and Retouching
Most people don't realize how much the right photo can change the way a business is perceived.
I guide the entire process — from choosing the location to wardrobe, hair, and makeup — so every image feels considered and on-brand.
The result is clean, polished imagery you can use across your website, social media, and any marketing materials that represent your business.
Drag the slider to see the difference retouching makes.
What starts as a strong photo becomes a polished, finished image — the kind that makes your business look professional and trustworthy from the first impression.
4
Genentech
“LUV Your Skin” Outdoor Campaign – Clio Award Winner
Sometimes the best way to get a message across is to make people experience it rather than just read it.
For Genentech, one of the biggest names in biotechnology, I proposed using light-reactive ink on outdoor signage across their San Francisco campus during Skin Cancer Awareness Month.
When people sat on the campus benches or walked by the tables, the sunlight revealed hidden messages about sun safety right where they least expected it. The campaign went on to win a Silver Clio Award and was featured in Medical Marketing & Media's annual Top 100 Agencies issue — one of the most respected lists in the advertising industry.
For your business, this kind of thinking means finding the approach that doesn't just look good — it actually connects with the people you're trying to reach.
The logo for this campaign
Most people look at a logo and just see a shape. But a well designed logo has layers.
For this campaign the heart wasn't just a heart — the letter “L” was created using the shape of a heart, connecting love for your skin with the UV exposure that can harm it. Two ideas, one mark.
That kind of intentional thinking is what separates a logo that gets forgotten from one that sticks.
The work didn't just win an award — it was published.
Medical Marketing & Media (MM&M), one of the most respected publications in the advertising industry, featured the campaign in their annual Top 100 Agencies issue.
Every project — no matter the scale — gets the same care and attention
5
Genentech
ASCO Convention Booth Design-
Agency Award Winner
Trade shows are competitive — every booth is fighting for the same attention. I helped Genentech design a convention booth experience that gave visitors a reason to stop and engage.
The booth included overhead animations and interactive displays that guided people through the brand's story clearly and memorably.
The gallery shows the booth as it appeared at the convention — visitors interacting with the displays, moving through the space, and engaging with the brand's story firsthand.
When design works the way it should, people don't just look — they participate.
Sharp imagery, clean design, and clear copy.
An investment in how the world sees your business.
Projects typically start at $1,200 for a website refresh and $3,500 for a full starter package that includes design, photography, and brand identity.
Every engagement begins with a short discovery call — no obligation.
Payment plans available on projects over $2,000.